For the longest I have preached to clients to get their site looking like it’s not a hold over from the 90’s. Maybe I’ll eat a little crow after reading The Surprising Truth About Ugly Websites. The author makes some good observations about the “trust factor” and how it is sometimes enhanced by a site that looks like it was done by the owner. A real person verses a big design team in their eyes.
A while back I was talking with the owner of Louisiana Crawfish-Man telling him how much better his site could sell if only he would modernize it. He insisted that it needed that down home touch to fit with his theme. He wasn’t budging, and now I see more clearly where he was coming from.